Welcome to Electric Ink

a note from the founder

For over ten years, I've equipped top brands with business strategies and marketing concepts to bring big ideas to life and connect with customers.

In that time, I’ve partnered with over seventy-five leaders across industries, bringing visibility to critical communications in AI, machine learning, cybersecurity, brand management, IT, supply chain planning, project management, telecommunications, eCommerce, telehealth, finance, commercial real estate, creative design, apparel, customer success, quality assurance, and more.

I built Electric Ink to help brands think outside the box, solve creative problems, and craft company narratives that grow businesses.

Need brand strategies, systems, and stories that sell?

Let’s talk.

Hali Boyd

FOUNDER & DIRECTOR

our approach

Find a market edge so sharp it sparks

Chase distinct business ideas and industry angles to stand out in competitive spaces.

Create content in conversation

Structure brand identities to converse with consumers and culture.

Lead with the rattlesnakes

Forget burying the lead; write about what matters most to readers––first.

Focus on different over better

Define a brand by what makes it unique to approach markets with a clear advantage.

Use systems to facilitate strategy

Build messaging frameworks to align ideas, drive integration, and unlock efficiencies.

Problem-focused + solution-obsessed

Design content with a business purpose and use communications to unlock tactical advantages.

who we help

Innovative companies

We increase the effectiveness of your marketing efforts with a fresh approach to brand positioning and content marketing.

Creative agencies

Building a team for your next project? We're here to clear creative roadblocks, build content capacity, and bring brand stories to life in digital spaces.

New business ventures

Welcome, early-stage startups. Get ready to pinpoint emerging brand needs and polish investment pitches to keep the business growing.